We will first explore the essence of business and key trends which are shaping it today, including forces such as digitalization, sustainability, and a greater focus on purpose.
Next, we will walk through two fundamental design techniques to define the why of a business (its value proposition and customers) as well as the what of a business (its business model). You will have an opportunity to begin applying these techniques to your business idea, leveraging two globally adopted canvases provided during the session.
Finally, we will address "how to move into action#, with a roadmap for the journey from business idea to operation, and reflections on lessons from successful companies.
18.30 Welcome by Stavanger Chamber of Commerce, by Inger Tone Ødegård.
18.32 Introduction: The Purpose and Evolution of Business, by Whynde Kuehn, S2E Founder and BAA Partner.
19.10 Short break.
19.15 Guided Design Discussion: Defining Your Customers, Value Proposition and Business Model.
19.35 Moving Into Action: Roadmap for Your Business and Lessons From Successful Companies.
20.00 Closing.
Starting a Business: Designing a Venture That Matters, Whynde Kuehn
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